KISNA Diamond and Gold Jewellery, part of the Hari Krishna Group, has unveiled Bollywood actor Shahid Kapoor and Mira Rajput Kapoor as its brand ambassadors. The couple is currently featured in the brand’s latest campaign themed “Khushi Ke Har Pal,” which is now live across platforms.

Ghanshyam Dholakia, Founder and Managing Director of the Hari Krishna Group, said that KISNA has always stood for trust, craftsmanship and emotional connection. He shared that Shahid and Mira represent the modern Indian couple who stay rooted in tradition while embracing a contemporary lifestyle. According to him, this association strengthens the brand’s vision of making diamond jewellery meaningful and accessible for every Indian.

Parag Shah, CEO of KISNA, added that the couple reflects the warmth and authenticity that the brand aims to communicate. He stated that their presence helps KISNA connect with a new generation of consumers who value sincerity along with thoughtful design.

Shahid Kapoor said that he and Mira were drawn to KISNA because each jewellery piece feels personal and expressive, carrying emotions such as love, joy and nostalgia. Mira added that jewellery holds memories and milestones for her, and she appreciates how KISNA creates designs for every stage of a woman’s journey.

KISNA shared that this partnership comes at a time when the brand is expanding its national presence and strengthening consumer engagement across markets.

Conclusion 
For gem and jewellery students, this live campaign shows how brands use strong storytelling, celebrity associations and emotional positioning to deepen consumer trust. It also highlights the importance of design, craftsmanship and brand values in shaping the identity of a successful jewellery brand in India’s competitive market.