As part of this collaboration, Kalyan Jewellers will roll out an integrated digital and social media campaign featuring Smriti Mandhana, Shreyanka Patil, and Lauren Bell. The campaign positions jewelry as more than adornment—showcasing it as an extension of personal style, confidence, and self-expression, seamlessly linking the worlds of elite sport and contemporary elegance.
Beyond visibility, the association focuses on deeper fan engagement. Curated initiatives throughout the season will include player meet-and-greets, match ticket access, and exclusive on-ground experiences, bringing fans closer to the game and the athletes they admire.
Commenting on the partnership, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, highlighted that RCB Women embody resilience, ambition, and self-belief—values that strongly resonate with the brand and reflect the growing influence of women’s sport in India.
Rajesh Menon, COO, Royal Challengers Bengaluru, added that the collaboration mirrors the evolving face of women’s cricket, where performance, confidence, and individuality go hand in hand.
Why this news matters to gems & jewelry students and industry professionals
Strategic Brand Positioning: A masterclass in how jewelry brands align with sports to stay culturally relevant.
Marketing Insight: Shows how storytelling, ambassadors, and platforms shape modern jewelry branding.
Industry Evolution: Highlights how jewelry is moving beyond tradition to connect with confidence-driven, modern consumers—especially women.
