The Reality Behind the Headlines
At present, India’s gems and jewellery exports to the European Union stand at approximately $2.7 billion. While that is a significant figure, it represents just over 3% of the EU’s total annual jewellery imports, which are estimated at nearly $80 billion.
Even if Indian exports to the EU were to double—an ambitious but achievable target—India’s overall market share would still remain relatively modest. The reason is simple: India is not competing in isolation.
Countries such as Turkey and Switzerland, and soon Thailand, already enjoy similar or upcoming trade advantages with the EU. These nations are not only well-established suppliers but, in many cases, already command a larger share of the European jewellery market than India.
FTA Is an Advantage, Not a Shortcut
The India–EU FTA undoubtedly levels the playing field on pricing. However, it does not automatically guarantee market dominance. The agreement opens the door—but walking through it and staying relevant requires sustained effort.
For Indian jewellers and exporters, the focus now must shift to what truly matters in the European market:
Superior finishing and consistent quality standards
Deep understanding of European design sensibilities
Strict compliance with EU regulations and certifications
Building long-term, trust-based relationships with buyers
Elevating global perception of Indian jewellery craftsmanship
A Long-Term Game, Not a Three-Year Story
This opportunity is not a short-term export spike or a quick win driven by tariff benefits. It is a long game, one that will test the industry’s commitment to quality, innovation, and credibility on a global stage.
The FTA creates access. Transformation, however, will come only through sustained improvements in manufacturing excellence, design relevance, and brand perception.
What This Means for Jewellery Professionals and Enthusiasts
For jewellery businesses, designers, manufacturers, and students, the message is clear:
The future belongs to those who prepare—not just for increased demand, but for higher expectations.
Understanding global trade dynamics, international quality benchmarks, and evolving design trends will no longer be optional. They will be essential skills for anyone looking to grow in the global gems and jewellery ecosystem.
The deal is worth celebrating, but not confusing noise with transformation. The real opportunity lies in what the Indian jewellery industry chooses to build next.
