Mariya Imani, a student of J K Diamonds Institute of Gems & Jewelry won the prestigious National Jewellery Award (NJA) organised by All India Gem and Jewellery Domestic Council, winning a scholarship of Rupees One [...]

  Since the beginning of mankind, gold and diamond have been a symbol of luxury and exquisiteness. This is the reason why the value of gems and jewelry has never been overlooked. But, the jewelry [...]

Luxury brands and social influencers are not strange to one another. Premium brands partner up with influencers to create buzz for the launch of new collection and launches. It also helps to create brand awareness [...]

The Jewelry industry in India is now embracing social media as a medium of promoting their business. Leading jewelry brands have increased their Digital Marketing expenditure. While diamond jewelry retail chain ORRA has completely shifted to the digital [...]

  Building trust amongst the customers is the most significant thing if you want them to stay with you for a long run. For this, you must work hard on building a strong relationship with [...]