KNOWLEDGE SERIES 2018: PART 1 – JEWELRY EXPORT MARKETS
J K Diamonds Institute of Gems & Jewelry organised a successful Convocation at The Lalit, Mumbai. The convocation was preceded by Knowledge series and panel discussion on Domestic and Export Jewelry markets. This blog covers [...]
Jewelry Design Inspiration – Field Trip to National Park
One cold winter morning on the 24th of January, all the jewellery designing batches along with the faculty of J.K Diamond Institute of Gems and Jewelry met up at the foothill of Sanjay Gandhi National [...]
Pearl buying guide by J K Diamonds Institute
Pearl is generally valued based on their origin, formation and quality factors. The three questions commonly asked by customers are 1) Difference between Natural and Cultured Pearl 2) What are Fresh water and Saltwater Pearl? 3) Whether treated [...]
PART 2: MARKETING STRATEGIES FOR JEWELRY RETAIL
TRADITIONAL VS BRANDED JEWELLERS In Part 1: Strategies for Jewelry Retail to Acquire Customers: Data Collation, we understood the market segmentation that jewelry retail players can identify and the research methods to understand what inspires [...]
PART 1: MARKETING STRATEGIES FOR JEWELRY RETAIL
DATA COLLATION The competitiveness in the retail jewelry industry seems to be reducing as the traditional jewelry retailers have so far failed to impact the market as against their organised and branded jewelry retail players [...]