STUDENT OF J K DIAMONDS INSTITUTE WINS NATIONAL JEWELLERY AWARDS BY GEMS & JEWELLERY COUNCIL

Mariya Imani, a student of J K Diamonds Institute of Gems & Jewelry won the prestigious National Jewellery Award (NJA) organised by All India Gem and Jewellery Domestic Council, winning a scholarship of Rupees One Lakh (INR 1,00,000/-). The event was organised on 11 Feb, 2019 at Mumbai’s Grand Hyatt Hotel. More than 900 jewelry [...]

By | February 15th, 2019|Uncategorized|0 Comments

Blockchain and the Jewelry Industry

  Since the beginning of mankind, gold and diamond have been a symbol of luxury and exquisiteness. This is the reason why the value of gems and jewelry has never been overlooked. But, the jewelry industry has struggled to prove the purity and authenticity of the precious gems. Several reports suggest that the certification labs [...]

By | January 11th, 2019|Uncategorized|0 Comments

Why should retailers collaborate with social influencers?

Luxury brands and social influencers are not strange to one another. Premium brands partner up with influencers to create buzz for the launch of new collection and launches. It also helps to create brand awareness on different social media platforms which occupies a major portion of the current population's mindset. The influencers occupy a core [...]

By | January 2nd, 2019|Uncategorized|0 Comments

5 Social media strategies to enhance your jewelry business

The Jewelry industry in India is now embracing social media as a medium of promoting their business. Leading jewelry brands have increased their Digital Marketing expenditure. While diamond jewelry retail chain ORRA has completely shifted to the digital platform, others like PN Gadgil and Forevermark have increased their spending on digital marketing by 40-50% from last year. Through [...]

By | December 27th, 2018|Uncategorized|0 Comments

7 Customer Relationship strategies that Jewelers must follow

  Building trust amongst the customers is the most significant thing if you want them to stay with you for a long run. For this, you must work hard on building a strong relationship with them, so that they keep coming back to you. No matter what happens, you must treat your customers as well [...]

By | December 21st, 2018|Uncategorized|0 Comments

The Rise Of Fashion Jewelry Industry

From being a fashion and symbol statement to having an auspicious slant, jewelry has a lot of significance for us and with time it has only evolved. Jewelry has been and continues to be an integral part of a woman's lifestyle. Women hailing from various economic strata have varied lifestyles, which means the choices of [...]

By | December 19th, 2018|Uncategorized|0 Comments

Growing your jewelry e-commerce business

So, you are done launching your jewelry business online. But, is that it? What do you think is the next step in this? The only way to proceed and build a reputation is by promoting your brand. This article will focus on how you are going to do it. What do you think makes entrepreneurship [...]

By | December 18th, 2018|Uncategorized|0 Comments

Trending Inspirations for Jewellery Designs

Jewelry is one of civilization's earliest forms of decoration, dating back at least seven thousand years to the ancient known human societies in Mesopotamia and Egypt. Over the years, there have been several forms of jewelry designs and one might wonder where the inspiration for such designs hail from. This blog post is equipped with expedient [...]

By | November 21st, 2018|Uncategorized|0 Comments

PART 2: MARKETING STRATEGIES FOR JEWELRY RETAIL

TRADITIONAL VS BRANDED JEWELLERS In Part 1: Strategies for Jewelry Retail to Acquire Customers: Data Collation, we understood the market segmentation that jewelry retail players can identify and the research methods to understand what inspires their customers to purchase jewelry. Let us now understand the distinguishing strategic models used by traditional jewellers and the new [...]

By | December 28th, 2017|Uncategorized|0 Comments

PART 1: MARKETING STRATEGIES FOR JEWELRY RETAIL

DATA COLLATION The competitiveness in the retail jewelry industry seems to be reducing as the traditional jewelry retailers have so far failed to impact the market as against their organised and branded jewelry retail players such as Tanishq, Gitanjali among others. This has led to the business expansion of organised retail players and branded jewelry chains. [...]

By | November 30th, 2017|Uncategorized|0 Comments