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So far jkdiamondsinstitute has created 34 blog entries.

Blockchain and the Jewelry Industry

  Since the beginning of mankind, gold and diamond have been a symbol of luxury and exquisiteness. This is the reason why the value of gems and jewelry has never been overlooked. But, the jewelry industry has struggled to prove the purity and authenticity of the precious gems. Several reports suggest that the certification labs [...]

2020-03-02T16:43:30+00:00January 11th, 2019|

Why should retailers collaborate with social influencers?

Luxury brands and social influencers are not strange to one another. Premium brands partner up with influencers to create buzz for the launch of new collection and launches. It also helps to create brand awareness on different social media platforms which occupies a major portion of the current population's mindset. The influencers occupy a core [...]

2019-12-27T12:14:50+00:00January 2nd, 2019|

6 Social Media Strategies to Enhance Your Jewelry Business

The Jewelry industry in India is now embracing social media as a medium of promoting their business. Leading jewelry brands have increased their Digital Marketing expenditure. While diamond jewelry retail chain ORRA has completely shifted to the digital platform, others like PN Gadgil and Forevermark have increased their spending on digital marketing by 40-50% from last year. Through [...]

2020-07-06T05:32:40+00:00December 27th, 2018|

7 Customer Relationship strategies that Jewelers must follow

  Building trust amongst the customers is the most significant thing if you want them to stay with you for a long run. For this, you must work hard on building a strong relationship with them, so that they keep coming back to you. No matter what happens, you must treat your customers as well [...]

2020-03-02T16:45:18+00:00December 21st, 2018|

The Rise Of Fashion Jewelry Industry

From being a fashion and symbol statement to having an auspicious slant, jewelry has a lot of significance for us and with time it has only evolved. Jewelry has been and continues to be an integral part of a woman's lifestyle. Women hailing from various economic strata have varied lifestyles, which means the choices of [...]

2019-12-27T12:10:50+00:00December 19th, 2018|

Growing your jewelry e-commerce business

So, you are done launching your jewelry business online. But, is that it? What do you think is the next step in this? The only way to proceed and build a reputation is by promoting your brand. This article will focus on how you are going to do it. What do you think makes entrepreneurship [...]

2019-12-27T12:12:10+00:00December 18th, 2018|

Trending Inspirations for Jewellery Designs

Jewelry is one of civilization's earliest forms of decoration, dating back at least seven thousand years to the ancient known human societies in Mesopotamia and Egypt. Over the years, there have been several forms of jewelry designs and one might wonder where the inspiration for such designs hail from. This blog post is equipped with expedient [...]

2020-03-02T16:48:31+00:00November 21st, 2018|

KNOWLEDGE SERIES 2018: PART 1 – JEWELRY EXPORT MARKETS

J K Diamonds Institute of Gems & Jewelry organised a successful Convocation at The Lalit, Mumbai. The convocation was preceded by Knowledge series and panel discussion on Domestic and Export Jewelry markets. This blog covers the presentation on the jewelry export market which was presented by Mr. Viral Kothari, Managing Director at Fine-Jewellery, an established [...]

2020-03-02T16:59:01+00:00March 27th, 2018|

Jewelry Design Inspiration – Field Trip to National Park

One cold winter morning on the 24th of January, all the jewellery designing batches along with the faculty of J.K Diamond Institute of Gems and Jewelry met up at the foothill of Sanjay Gandhi National Park where a breathtaking adventure was just about to begin. The anxious excitement and the nervous giggles resonated among us [...]

2019-09-20T06:43:20+00:00February 23rd, 2018|

Pearl buying guide by J K Diamonds Institute

Pearl is generally valued based on their origin, formation and quality factors. The three questions commonly asked by customers are 1) Difference between Natural and Cultured Pearl 2) What are Fresh water and Saltwater Pearl? 3) Whether treated or not? The following blog is guidelines for buying Pearl. Natural Pearl They are formed accidentally and are rare to [...]

2019-09-20T06:43:20+00:00January 2nd, 2018|