DIGITAL LUXURY BRANDING – ONLINE COURSE

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DIGITAL LUXURY BRANDING – ONLINE COURSE

Introducing DLB by Learnathon, an e-learning collaboration for the Luxury Industry

Provide a boost to your branding efforts for your jewelry and luxury business. Enrol for DLB and get access to a comprehensive and well researched course designed by Branding experts having a global clientele. Understand various social media platforms ideal for Luxury brands, understand design communication and mass branding tools.

Introducing Learnathon, an e-learning collaboration
only for the Luxury industry

Have you ever wondered how these luxury brands make it so big? Or how did they manage the journey from a basic brand to a brand that everyone aspires to own? This course will help you solve that mystery and enable you to accelerate your Luxury Brand’s value.

CURRICULUMe-BrochureFAQs
 

WHY LEARNATHON?

Learnathon is specially curated to cater the revolutionising Luxury Industry. We bring to you a time efficient learning platform that you can access anytime and anywhere! Upgrade your branding game with us by smart learning and by being updated with the current trends.

  • Learn Anytime, Anywhere
  • Self – Paced Learning
  • Ready to use Social Media and Email marketing template. Just Plug n play
  • Practical Case studies with in-depth analysis
  • Networking platform to brainstorm ideas
  • Continuous learning with access to subsequent updates to the course

100+

Helped 100+ startups
over 25 countries

25+

Experts that have trained Students from
over 25 countries

6+

Courses for Luxury /
Jewelry industry

ALUMNI SPEAK

“The Learnathon initiative comes at a perfect time as the Industry is in dire need to
become organised and steer itself through this digital revolution. Bringing together a
community of learners, accessible on the go has much value than one would pay for,
this is truly a great contribution by the founding collaborators.”

 PARSHV SHAH

“Digital Luxury Branding is a very relevant course for anybody in the luxury product space.
For an owner, or a manger, even if you hire a digital marketer, this course makes you
understand the strategies and various platforms that you need to follow for your brand to
get the most out of your marketers.”

 ROHIT KANODIA

“The Learnathon initiative comes at a perfect
time as the Industry is in dire need to become
organised and steer itself through this digital
revolution. Bringing together a community of
learners, accessible on the go has much value than
one would pay for, this is truly a great
contribution by the founding collaborators.”

PARSHV SHAH

Digital Luxury Branding is a very relevant course
for anybody in the luxury product space. For an owner
or a manger, even if you hire a digital marketer,
this course makes you understand the strategies and
various platforms that you need to follow for your
brand to get the most out of your marketers.

ROHIT KANODIA

DIGITAL LUXURY BRANDING – ONLINE COURSE

Module 1: Introduction to Digital Marketing for Luxury Brands

  • Understanding how digital marketing is different from digital branding,
    specially in the luxury sector. Knowing different digital channels, its
    effectiveness and an overview of how to go about this course.

Module 2: Strategy for Luxury Branding on Digital Channels

  • Branding without strategy is like driving with your eyes closed!
    It can be extremely dangerous for your brand. In this module
    we teach you how to creating an effective strategy for your
    brand, competitive analysis, budgeting, finding the right target
    audience along with understanding their buying patterns.

Module 3: Social Media for Luxury Brands: Instagram

  • Pick any luxury brand and you will see that they have a
    strong foothold on this platform because they know how
    important it is to #beonthegram! Learn all about using
    Instagram to promote your brand, generating content and
    increasing awareness and sales.

Module 4: Social Media for Luxury Brands: Facebook

  • We all have used Facebook for various reasons -uploading the
    latest pics as our profile picture to actually stalking someone!
    But now learn how to use this multifunctional platform to build
    your brand and to soar it to new heights of success.

Module 5: Social Media for Luxury Brands: Youtube

  • Remember the time when you couldn’t stop binge watching random videos on YouTube? Relatable right? But today, YouTube is not only a source of entertainment, it is a tool used by luxury brands for branding and content marketing. Learn all about this platform and how you can use its features to tell the story of your brand in the most appealing way possible.

Module 6: Social Media for Luxury Brands: Twitter

  • Twitter is one of the most impactful platforms as information spreads like wildfire on it! Learn how twitter is used by major luxury brands to up their branding game and how you can do
    the same for your brand.

Module 7: Third Party Channels (Influencers)

  • All of us have seen influencers on our feeds promoting a new brand every other day. Understand how to use this channel effective to promote your brand. Learn how to connect with the right influencer and negotiate with them for your brand.

Module 8: Promotion Strategies for Luxury Brands

  • There are so many digital channels that can make it overwhelming to start your branding. In this module, understand various online promotion strategies and the key to understanding how to get people to notice and buy the things you are selling

Module 9: Search Engine Optimisation for Luxury Brands

  • Doesn’t it surprise you how google predicts the exact thing that you were searching and shows it to you on the very first page. This is where SEO comes in. Learn about search engine’s
    way of indexing, crawling, keyword analysis and ranking to grow your brand without paying a dime!

Module 10: Search Engine Marketing for Luxury Brands

  • What if someone told you that your brand can come within the top 3 results without the efforts of SEO. After statistically placing your brands across various platforms, you can literally notch it up
    on the google ranking. Learn all about it in this module.

Module 11: Reporting Tools to Build and Review Your Strategy

  • Now to put a cherry on the cake, you can boost your online presence by using various tools such as google analytics, google adwords, google trends etc. In this module learn how to use such reporting tools to up your branding game.

Module 12: Technology & Design

  • Luxury business websites cannot look like random e-commerce sites. They should be able to showcase exclusivity. You will get an understanding of successful website designs integrated with
    powerful email marketing campaigns to trigger brand awareness and sales.

Module 13: Case studies of successful campaigns

  • See it for yourself how successful luxury brands are actually executing their campaigns. Analyse them and finally create your own path to a successful brand.
FAQs
 

Module 1: Introduction to Digital Marketing for Luxury Brands

  • Understanding how digital marketing is different from digital branding,
    specially in the luxury sector. Knowing different digital channels, its
    effectiveness and an overview of how to go about this course.

Module 2: Strategy for Luxury Branding on Digital Channels

  • Branding without strategy is like driving with your eyes closed!
    It can be extremely dangerous for your brand. In this module
    we teach you how to creating an effective strategy for your
    brand, competitive analysis, budgeting, finding the right target
    audience along with understanding their buying patterns.

Module 3: Social Media for Luxury Brands: Instagram

  • Pick any luxury brand and you will see that they have a
    strong foothold on this platform because they know how
    important it is to #beonthegram! Learn all about using
    Instagram to promote your brand, generating content and
    increasing awareness and sales.

Module 4: Social Media for Luxury Brands: Facebook

  • We all have used Facebook for various reasons -uploading the
    latest pics as our profile picture to actually stalking someone!
    But now learn how to use this multifunctional platform to build
    your brand and to soar it to new heights of success.

Module 5: Social Media for Luxury Brands: Youtube

  • Remember the time when you couldn’t stop binge watching random videos on YouTube? Relatable right? But today, YouTube is not only a source of entertainment, it is a tool used by luxury brands for branding and content marketing. Learn all about this platform and how you can use its features to tell the story of your brand in the most appealing way possible.

Module 6: Social Media for Luxury Brands: Twitter

  • Twitter is one of the most impactful platforms as information spreads like wildfire on it! Learn how twitter is used by major luxury brands to up their branding game and how you can do
    the same for your brand.

Module 7: Third Party Channels (Influencers)

  • All of us have seen influencers on our feeds promoting a new brand every other day. Understand how to use this channel effective to promote your brand. Learn how to connect with the right influencer and negotiate with them for your brand.

Module 8: Promotion Strategies for Luxury Brands

  • There are so many digital channels that can make it overwhelming to start your branding. In this module, understand various online promotion strategies and the key to understanding how to get people to notice and buy the things you are selling

Module 9: Search Engine Optimisation for Luxury Brands

  • Doesn’t it surprise you how google predicts the exact thing that you were searching and shows it to you on the very first page. This is where SEO comes in. Learn about search engine’s
    way of indexing, crawling, keyword analysis and ranking to grow your brand without paying a dime!

Module 10: Search Engine Marketing for Luxury Brands

  • What if someone told you that your brand can come within the top 3 results without the efforts of SEO. After statistically placing your brands across various platforms, you can literally notch it up
    on the google ranking. Learn all about it in this module.

Module 11: Reporting Tools to Build and Review Your Strategy

  • Now to put a cherry on the cake, you can boost your online presence by using various tools such as google analytics, google adwords, google trends etc. In this module learn how to use such reporting tools to up your branding game.

Module 12: Technology & Design

  • Luxury business websites cannot look like random e-commerce sites. They should be able to showcase exclusivity. You will get an understanding of successful website designs integrated with
    powerful email marketing campaigns to trigger brand awareness and sales.

Module 13: Case studies of successful campaigns

  • See it for yourself how successful luxury brands are actually executing their campaigns. Analyse them and finally create your own path to a successful brand.
FAQs