DIGITAL LUXURY BRANDING – ONLINE COURSE

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      DIGITAL LUXURY BRANDING – ONLINE COURSE

      Introducing DLB by Learnathon, an e-learning collaboration for the Luxury Industry

      Jewellery marketing has come a long way in the past decade. There was a time when buyers used to visit the local jewellery stores and picked jewellery that they like. The jewellery buying process has become far more complicated. Today, buyers are not just looking for unique and beautiful jewellery pieces, but are also looking for a brand name.. Today, people are conscious of the brands they use, and it is crucial for jewellery business owners to create a buzz around their brand to grow their brand reputation and attract customers. It is the only way for established and traditional jewellery brands to bring in more customers through their doors. The positioning of your brand in the market using the right strategies for jewelry is essential if you want to survive in this highly competitive market.

      Do you want to learn more about luxury branding for jewellery and promote your jewellery business in the right way? Our luxury brand management online course can streamline your online and offline branding strategies so that they become effective. Our comprehensive luxury brand management courses will provide a boost to your branding efforts for your jewelry and luxury business. Enrol for our luxury brand management short courses online and get access to a comprehensive and well-researched luxury branding insights and curriculum designed by experts and professionals having a global clientele. Understanding of various social media platforms ideal for luxury brands; understanding design communication and usage of mass branding tools are vital to the success of the prominent jewellery brands globally. During the personal branding online course, you learn how value is created in the luxury branding, and the different jewelry social media campaigns and strategies required for it. 

      At the end of our luxury branding courses, you will not only have a good understanding of the different platforms you can use for luxury branding but also know how to yield actual and measurable results. The scope of the digital branding course is to enable individuals with the skill set needed to take their jewellery business to the next level or to become more employable in the luxury jewellery industry. Our brand management course is an ideal course for anyone looking to break into the luxury branding industry. It is an excellent opportunity for people to expand their knowledge of the luxury branding industry and learn different ways to use it to their advantage.  

      Introducing Learnathon, an e-learning collaboration
      only for the Luxury industry

      Have you ever wondered how these luxury brands make it so big? Or how did they manage the journey from a basic brand to a brand that everyone aspires to own? This course will help you solve that mystery and enable you to accelerate your Luxury Brand’s value.

      CURRICULUMe-BrochureFAQs
       

      WHY LEARNATHON?

      Learnathon is specially curated to cater the revolutionising Luxury Industry. We bring to you a time efficient learning platform that you can access anytime and anywhere! Upgrade your branding game with us by smart learning and by being updated with the current trends.

      • Learn Anytime, Anywhere
      • Self – Paced Learning
      • Ready to use Social Media and Email marketing template. Just Plug n play
      • Practical Case studies with in-depth analysis
      • Networking platform to brainstorm ideas
      • Continuous learning with access to subsequent updates to the course

      100+

      Helped 100+ startups
      over 25 countries

      25+

      Experts that have trained Students from
      over 25 countries

      6+

      Courses for Luxury /
      Jewelry industry

      ALUMNI SPEAK

      “The Learnathon initiative comes at a perfect time as the Industry is in dire need to
      become organised and steer itself through this digital revolution. Bringing together a
      community of learners, accessible on the go has much value than one would pay for,
      this is truly a great contribution by the founding collaborators.”

       PARSHV SHAH

      “Digital Luxury Branding is a very relevant course for anybody in the luxury product space.
      For an owner, or a manger, even if you hire a digital marketer, this course makes you
      understand the strategies and various platforms that you need to follow for your brand to
      get the most out of your marketers.”

       ROHIT KANODIA

      “The Learnathon initiative comes at a perfect
      time as the Industry is in dire need to become
      organised and steer itself through this digital
      revolution. Bringing together a community of
      learners, accessible on the go has much value than
      one would pay for, this is truly a great
      contribution by the founding collaborators.”

      PARSHV SHAH

      Digital Luxury Branding is a very relevant course
      for anybody in the luxury product space. For an owner
      or a manger, even if you hire a digital marketer,
      this course makes you understand the strategies and
      various platforms that you need to follow for your
      brand to get the most out of your marketers.

      ROHIT KANODIA

      DIGITAL LUXURY BRANDING – ONLINE COURSE

      Module 1: Introduction to Digital Marketing for Luxury Brands

      • Understanding how digital marketing is different from digital branding, specially in the luxury sector. Knowing different digital channels, its effectiveness and an overview of how to go about this course.

      Module 2: Strategy for Luxury Branding on Digital Channels

      • Branding without strategy is like driving with your eyes closed! It can be extremely dangerous for your brand. In this module we teach you how to creating an effective strategy for your brand, competitive analysis, budgeting, finding the right target audience along with understanding their buying patterns.

      Module 3: Social Media for Luxury Brands: Instagram

      • Pick any luxury brand and you will see that they have a strong foothold on this platform because they know how important it is to #beonthegram! Learn all about using Instagram to promote your brand, generating content and increasing awareness and sales.

      Module 4: Social Media for Luxury Brands: Facebook

      • We all have used Facebook for various reasons -uploading the latest pics as our profile picture to actually stalking someone! But now learn how to use this multifunctional platform to build your brand and to soar it to new heights of success.

      Module 5: Social Media for Luxury Brands: Youtube

      • Remember the time when you couldn’t stop binge watching random videos on YouTube? Relatable right? But today, YouTube is not only a source of entertainment, it is a tool used by luxury brands for branding and content marketing. Learn all about this platform and how you can use its features to tell the story of your brand in the most appealing way possible.

      Module 6: Social Media for Luxury Brands: Twitter

      • Twitter is one of the most impactful platforms as information spreads like wildfire on it! Learn how twitter is used by major luxury brands to up their branding game and how you can do the same for your brand.

      Module 7: Third Party Channels (Influencers)

      • All of us have seen influencers on our feeds promoting a new brand every other day. Understand how to use this channel effective to promote your brand. Learn how to connect with the right influencer and negotiate with them for your brand.

      Module 8: Promotion Strategies for Luxury Brands

      • There are so many digital channels that can make it overwhelming to start your branding. In this module, understand various online promotion strategies and the key to understanding how to get people to notice and buy the things you are selling

      Module 9: Search Engine Optimisation for Luxury Brands

      • Doesn’t it surprise you how google predicts the exact thing that you were searching and shows it to you on the very first page. This is where SEO comes in. Learn about search engine’s way of indexing, crawling, keyword analysis and ranking to grow your brand without paying a dime!

      Module 10: Search Engine Marketing for Luxury Brands

      • What if someone told you that your brand can come within the top 3 results without the efforts of SEO. After statistically placing your brands across various platforms, you can literally notch it up on the google ranking. Learn all about it in this module.

      Module 11: Reporting Tools to Build and Review Your Strategy

      • Now to put a cherry on the cake, you can boost your online presence by using various tools such as google analytics, google adwords, google trends etc. In this module learn how to use such reporting tools to up your branding game.

      Module 12: Technology & Design

      • Luxury business websites cannot look like random e-commerce sites. They should be able to showcase exclusivity. You will get an understanding of successful website designs integrated with powerful email marketing campaigns to trigger brand awareness and sales.

      Module 13: Case studies of successful campaigns

      • See it for yourself how successful luxury brands are actually executing their campaigns. Analyse them and finally create your own path to a successful brand.
      FAQs
       

      Module 1: Introduction to Digital Marketing for Luxury Brands

      • Understanding how digital marketing is different from digital branding,
        specially in the luxury sector. Knowing different digital channels, its
        effectiveness and an overview of how to go about this course.

      Module 2: Strategy for Luxury Branding on Digital Channels

      • Branding without strategy is like driving with your eyes closed!
        It can be extremely dangerous for your brand. In this module
        we teach you how to creating an effective strategy for your
        brand, competitive analysis, budgeting, finding the right target
        audience along with understanding their buying patterns.

      Module 3: Social Media for Luxury Brands: Instagram

      • Pick any luxury brand and you will see that they have a
        strong foothold on this platform because they know how
        important it is to #beonthegram! Learn all about using
        Instagram to promote your brand, generating content and
        increasing awareness and sales.

      Module 4: Social Media for Luxury Brands: Facebook

      • We all have used Facebook for various reasons -uploading the
        latest pics as our profile picture to actually stalking someone!
        But now learn how to use this multifunctional platform to build
        your brand and to soar it to new heights of success.

      Module 5: Social Media for Luxury Brands: Youtube

      • Remember the time when you couldn’t stop binge watching random videos on YouTube? Relatable right? But today, YouTube is not only a source of entertainment, it is a tool used by luxury brands for branding and content marketing. Learn all about this platform and how you can use its features to tell the story of your brand in the most appealing way possible.

      Module 6: Social Media for Luxury Brands: Twitter

      • Twitter is one of the most impactful platforms as information spreads like wildfire on it! Learn how twitter is used by major luxury brands to up their branding game and how you can do
        the same for your brand.

      Module 7: Third Party Channels (Influencers)

      • All of us have seen influencers on our feeds promoting a new brand every other day. Understand how to use this channel effective to promote your brand. Learn how to connect with the right influencer and negotiate with them for your brand.

      Module 8: Promotion Strategies for Luxury Brands

      • There are so many digital channels that can make it overwhelming to start your branding. In this module, understand various online promotion strategies and the key to understanding how to get people to notice and buy the things you are selling

      Module 9: Search Engine Optimisation for Luxury Brands

      • Doesn’t it surprise you how google predicts the exact thing that you were searching and shows it to you on the very first page. This is where SEO comes in. Learn about search engine’s
        way of indexing, crawling, keyword analysis and ranking to grow your brand without paying a dime!

      Module 10: Search Engine Marketing for Luxury Brands

      • What if someone told you that your brand can come within the top 3 results without the efforts of SEO. After statistically placing your brands across various platforms, you can literally notch it up
        on the google ranking. Learn all about it in this module.

      Module 11: Reporting Tools to Build and Review Your Strategy

      • Now to put a cherry on the cake, you can boost your online presence by using various tools such as google analytics, google adwords, google trends etc. In this module learn how to use such reporting tools to up your branding game.

      Module 12: Technology & Design

      • Luxury business websites cannot look like random e-commerce sites. They should be able to showcase exclusivity. You will get an understanding of successful website designs integrated with
        powerful email marketing campaigns to trigger brand awareness and sales.

      Module 13: Case studies of successful campaigns

      • See it for yourself how successful luxury brands are actually executing their campaigns. Analyse them and finally create your own path to a successful brand.
      FAQs