PART 2: MARKETING STRATEGIES FOR JEWELRY RETAIL

TRADITIONAL VS BRANDED JEWELLERS In Part 1: Strategies for Jewelry Retail to Acquire Customers: Data Collation, we understood the market segmentation that jewelry retail players can identify and the research methods to understand what inspires their customers to purchase jewelry. Let us now understand the distinguishing strategic models used by traditional jewellers and the new [...]

By | December 28th, 2017|Uncategorized|0 Comments

PART 1: MARKETING STRATEGIES FOR JEWELRY RETAIL

DATA COLLATION The competitiveness in the retail jewelry industry seems to be reducing as the traditional jewelry retailers have so far failed to impact the market as against their organised and branded jewelry retail players such as Tanishq, Gitanjali among others. This has led to the business expansion of organised retail players and branded jewelry chains. [...]

By | November 30th, 2017|Uncategorized|0 Comments