Pearl buying guide by J K Diamonds Institute

Pearl is generally valued based on their origin, formation and quality factors. The three questions commonly asked by customers are 1) Difference between Natural and Cultured Pearl 2) What are Fresh water and Saltwater Pearl? 3) Whether treated or not? The following blog is guidelines for buying Pearl. Natural Pearl They are formed accidentally and are rare to [...]

By | January 2nd, 2018|Gemology|0 Comments

PART 2: MARKETING STRATEGIES FOR JEWELRY RETAIL

TRADITIONAL VS BRANDED JEWELLERS In Part 1: Strategies for Jewelry Retail to Acquire Customers: Data Collation, we understood the market segmentation that jewelry retail players can identify and the research methods to understand what inspires their customers to purchase jewelry. Let us now understand the distinguishing strategic models used by traditional jewellers and the new [...]

By | December 28th, 2017|Uncategorized|0 Comments

PART 1: MARKETING STRATEGIES FOR JEWELRY RETAIL

DATA COLLATION The competitiveness in the retail jewelry industry seems to be reducing as the traditional jewelry retailers have so far failed to impact the market as against their organised and branded jewelry retail players such as Tanishq, Gitanjali among others. This has led to the business expansion of organised retail players and branded jewelry chains. [...]

By | November 30th, 2017|Uncategorized|0 Comments

JEWELRY MANUFACTURING VISIT ORGANISED AT HK JEWELS

J K Diamonds Institute of Gems & Jewelry organised a jewelry factory visit for its students in association with HK Jewels, a flagship company of Hare Krishna Exports, a renowned organisation in the diamond and jewelry industry. The visit took place at one of the manufacturing facilities of HK Jewels located at SEEPZ, Andheri, Mumbai. Hare [...]

By | January 5th, 2017|Uncategorized|0 Comments

ENAMELING WORKSHOP FOR STUDENTS ORGANISED BY J K DIAMONDS INSTITUTE

J K Diamonds Institute organised a creative workshop for students on Enameling (Meenakari) in Jewelry. Mr. Anil Giri was invited to conduct the workshop. He has over 17 years of experience in jewelry field. Mr. Anil Giri has been specialising in enameling since the last 10 years for many companies in different cities. He also [...]

By | October 1st, 2016|Uncategorized|0 Comments

JEWELRY DESIGN AND INSPIRATION

As I write about Jewelry designs and the Inspirations behind such designs, one must note that designs can be of any form. However, the concept behind every design is important and plays a crucial role in creating a distinctive design each time. Creating a Concept Now, how to create a concept is a question which [...]

By | June 1st, 2016|Uncategorized|0 Comments